Initially designed by the UK based DocSociety, the impact model aims to build a community around documentary films by bringing together filmmakers with foundations, NGOs, policymakers, philanthropists, media, etc. in order to address leading social issues, to create new forms of partnerships and to train potential individuals on how to become ‘Impact Producers’. Their role is to take the film campaign from production to impact by delivering an impact campaign, securing key partners, and overseeing the execution of the campaign.

In 2021, a four-day immersive workshop were selected and the filmmakers participants pour over case studies and dissect effective strategies for using independent film as a tool for social change. Working with the Good Pitch Outreach team, and with the help of their fellow participants, the selected filmmakers imagine how their film could be put to the service of movements and reach audiences that matter.